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About the event

Following the success of the IP&TV Forum Eastern Europe & EurAsia in 2010, the fifth annual show will go back to Istanbul to explore the next stage of development with multiplatform services in Turkey as one the highest growth markets in the region. It will look at IP platform potential in all south-eastern European countries like Bulgaria, Romania, Croatia, Serbia, Moldova, Armenia and other untapped markets. Russian buoyant TV markets will also be discussed as well as strategies to succeed in this fast developing industry.

Confirming Istanbul's unique positioning to the markets in Eastern Europe, Central Asia, the Black Sea states and the Caucasus, it will once more become the home of the IP&TV Forum focusing on success stories in the regional markets and taking heed of the potential that OTT offers. Battling with traditional pay TV models who offer quantity instead of quality, finding architecture that improves stability and quality of experience, developing the marketing strategy to educate the audience about the benefits of premium TV have been some of the challenges that many operators faced when introducing pure play IPTV. Developing the business model for OTTtv has been another challenge and opportunity for operators and ISPs alike.

The 2011 IP&TV Forum Eastern Europe & EurAsia will focus on these and other key challenges that service providers have been facing while staying competitive in highly saturated TV markets. This is the one show not to be missed if you are interested in entering the TV markets in East and South East Europe, and open a window of opportunities for entering far flung Euro-Asian markets. Why You Should Attend

• This is the ONLY dedicated IP&TV event focusing on multiplatform TV delivery across multiple screens in Eastern Europe and Euro-Asia.
• You will see REAL case studies presented by key operators in the region
• You will look into IP&TV UNTAPPED markets of Euro-Asia: Georgia, Armenia, Kazakhstan, Ukraine, Lithuania
• You will meet and MAKE BUSINESS with decision makers from the largest operators, ISPs, cable & satellite operators & content providers
• You will learn about the latest strategies to PROMOTE your IP&TV and OTT business and use it to reduce churn, and increase subscribers
• You will discover the business case for Multiplatform & Multiscreen TV

New For 2011

IPTV service has been introduced to all major and smaller players in Eastern and South Europe, as well as players in EurAsian Markets. The partnership of Deutsche Telecom and Sky Deutschland has put a stronger emphasis to the importance of hybrid offers. Satellite and Cable players are recognising the need to look to operators for IP support, and for 2011, Deutsche Telecom has come on board as a strategic operator partner to our IP&TV Forum Eastern Europe. You will hear from leading legislators and incumbents about:

• Special key note session by Turk Telekom, Rostelecom and Telefonica Czech Republic
• Development of triple play services by U-com in Armenia
• Cable TVs embracing IP Platforms - connectivity is reaching very high importance
• Insight in the developing Ukrainian Market
• Putting Belarus on the map through Kartel's offering
• Legislation and regulation affecting the broadcasting industry
• Looking at viewing habits to determine future trends

Key Markets addressed:

Albania, Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Greece, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine